Sonder Holdings Inc. expands its presence in Spain by adding two new properties in Barcelona and Madrid


BARCELONA, Spain & MADRID–(BUSINESS WIRE)–Sonder Holdings Inc. (“Sonder”, Nasdaq: SOND), a next-generation hospitality company redefining the guest experience through technology and design, more than doubled its total number of live units and under contract in Spain by securing two additional prime properties in Barcelona and Madrid.

In Barcelona, ​​Sonder will open a 65-unit hotel on Paseo de Gracia, in one of the city’s most important shopping and business districts, containing many of Barcelona’s most famous pieces of architecture. Scheduled to open in the second half of 2022, Paseo de Gracia de Sonder will include a rooftop terrace and interior garden. It will join Sonder’s existing portfolio of five hotels in Barcelona, ​​including the five-star grand luxury Do Plaça Real and Casa Luz, which includes a lively rooftop restaurant, both opening in summer 2021.

Alting Grupo Inmobiliario, a real estate group with a business model focused on investment and management of prime real estate assets, is the owner of Sonder Paseo de Gracia. Alting Grupo Inmobiliario chose Sonder as the operator of this five-star hotel after the renovation was completed. JLL Hotels & Hospitality Group advised on the deal.

“We are delighted to partner with Sonder, a fast-growing global hospitality company with a proven track record of quality guest experience and modern service. Their proven hospitality model and accommodation reinvention aligns with our focus on high-quality properties. Travelers will benefit from a stay in a stunning, centrally located property steeped in Barcelona’s history but modernized with future-proof service and design,” said Carolina Marcos, Deputy General Manager of Alting Grupo Inmobiliario.

“The fact that this deal has been successfully concluded in a time of considerable uncertainty reinforces the resilience of the Barcelona hotel market, which continues to see high levels of interest from global hospitality players like Sonder. , which has grown rapidly in the city over the past year,” said Sandra Rubio, head of consulting and valuations at JLL Hotels & Hospitality Group.

In Madrid, Sonder will open a 118-unit hotel on Gran Via, a short walk from Plaza de España. The property will have a rooftop with city views and is expected to open in late 2024. Azotea Grupo, a leading gourmet hotel group, will manage the on-site dining offering. The hotel will join Sonder’s existing serviced apartment property in Madrid, the 22-unit Sonder Malasaña, which opened in January 2021.

“We are delighted to announce further expansion into Barcelona and Madrid, enriching our offering in these key markets for business and leisure travellers, both domestic and international. Our new properties occupy prime locations in both cities and will help bring us closer to realizing our ambitious plans for Spain since market launch in 2020. Sonder’s technology and design-driven hospitality meets to the ever-changing needs of modern travellers, while our property partners benefit from flexible agreements and without having to worry about day-to-day operational responsibilities. We are leveraging technology to streamline operations and improve the customer experience,” said Leda Zanlungo, General Manager, Iberia at Sonder.

Headquartered in San Francisco, Sonder operates in more than 35 cities in ten countries – including seven in EMEA – and has approximately 18,100 live and contract units worldwide. The Company partners with property owners and landlords to manage and operate hotels and multi-unit properties. Sonder stands out in the hospitality industry through modern design and the integration of technology into the guest experience. This technological experience gives guests full control of their stay. They can access everything they need – from booking, to interacting with guest services, to checking out – via their own mobile device from anywhere, anytime, using the Sonder app .

Sonder previously announced EMEA’s expansion into the UK and Ireland and Franceand recently reported the company has annual revenue of $233 million in 2021. Sonder also offers corporate travel deals, including to Spain, and is online with all major Global Distribution System (GDS) networks . Sonder partners with leading travel management companies such as Egenica for bookings specific to business travelers. Sonder also recently committed to eliminate single-use plastic equipment in all of its customer-facing units by December 31, 2022, as part of the company’s broader sustainability commitments as part of its People, place and planet frame.

To explore Sonder real estate partnership opportunities, please contact [email protected]

About Sonder

Sonder (Nasdaq: SOND) is revolutionizing hospitality through innovative, technological service and thoughtfully designed, inspiring accommodations combined into one seamless experience. Launched in 2014 and based in San Francisco, Sonder offers a variety of accommodation options – from spacious guest rooms to fully equipped suites and apartments – available in more than 35 markets spanning ten countries and three continents. The Sonder app gives guests full control over their stay. Complete with self-service features, simple check-in, and 24/7 field support, Sonder’s amenities and services are at your fingertips, making a world of better stays open. to all.

To learn more, visit or follow Sonder on Facebook, Twitter or instagram.

Download the Sonder app from Apple or google play.


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