Samsung dominates Malaysia’s smartphone market in 2022 despite overall drop in shipments

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Samsung has maintained its leading position in the smartphone market in Malaysia with a market share of 33.9% recorded in the first quarter of 2022. From January to March this year, Samsung smartphones recorded 784,600 shipments, more than 200,000 more than the nearest competitor, Xioami.

According to data from the Global quarterly mobile phone tracker by International Data Corporation (IDC)Samsung still dominates the Malaysian market despite a 5% quarter-on-quarter (QQ) decline in the first quarter of 2022. Thus, following the trend of overall smartphone shipments in Malaysia during this period, which saw a 21.7% QoQ drop.

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Elaborating on the matter, IDC attributed the decline to supply issues for lower-end 4G smartphone models, particularly from Chinese vendors. Additionally, the cost of living has also spiked in Malaysia since the start of 2022, thus significantly affecting the smartphone market.

Meanwhile, Xiaomi, the second best-selling smartphone brand in our country in the first quarter of 2022, actually recorded QoQ growth, making it the only company to do so in the Malaysian market during this period. The top 5 includes OPPO, vivo and realme which ranked third, fourth and fifth respectively. You can see each company’s smartphone shipments compared to Q1 2021 data here:

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So, what do you think of the top 5 selling smartphone brands in Malaysia in the first quarter of 2022? Did the stats surprise you or were they expected given the nature of the smartphone market in our country?

Share your thoughts with us in the comments below as we would really love to hear from you. As always, be sure to stay tuned to TechNave for the latest tech news in Malaysia and beyond!

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