PUBG Mobile teams up with Lionel Messi for the Global Chicken Cup


The PUBG-Mobile The team has teamed up with Lionel Messi to promote a new football-themed update for their hit Battle Royale game. The PUBG-Mobile Update 2.3 – dubbed “Football Carnival” – will add a number of time-exclusive consumables, gear, outfits and other cosmetics, as well as a new in-game event called Global Chicken Cup, including Messi is the captain.

Tencent have been teasing this collaboration with Messi since the beginning of the month. Today’s announcement comes weeks after the PUBG-Mobile Update 2.2 introduced some major additions including a complex weather system, Gear Front game mode, and a new map called Nusa. The time of the update coincides with soccer world cup 2022which is almost certainly intentional.


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Tencent has yet to set a firm release date for its football theme. PUBG-Mobile update, although the publisher said the next version of the game will debut later this month. Based on its track record, the update will likely roll out over a few days and should be available globally no later than November 20, when this year’s FIFA World Cup is due to begin in Qatar. If the Global Chicken Cup runs alongside the actual tournament, the event will end on December 18. This calendar also corresponds to many events organized previously. PUBG-Mobile events.

This collaboration with celebrities is not the first time that Tencent has chosen to promote its hit Battle Royale game by partnering with another top brand, as the Chinese entertainment giant has a long history in this field. This can, PUBG-Mobile crossed with The boys, Amazon’s popular television series based on the eponymous superhero comics. The company also held promotional events in partnership with the hit free-to-play shooter Warframe and supercar maker McLaren Automotive during this year.

The list of PUBG-Mobile The 2021 cross promotions are even more impressive, as they include everything from Spider-Man: No Coming Home and League of Legends to Legendary Pictures blockbuster K-pop girl group Blackpink Godzilla vs. Kongand the internet sensation that is Pinkfong Baby Shark

Tencent’s aggressive marketing efforts in the vein of the recently announced collaboration with Messi are a big part of why PUBG-Mobile is one of the most popular games ever made. At player level, PUBG-Mobile continues to hit impressive upload milestones on an annual basis. In May, four years after its release, the game grossed over $8.42 billion in global revenue, according to Tencent’s latest earnings report.

PUBG-Mobile is available now on Android and iOS devices.

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