Players fight climate change – Wooga pledges to plant 200,000 trees following successful in-game tree planting event with June’s Journey players

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Between 5e-6e June, Wooga, in collaboration with the search engine Ecosia and within the framework of this year Green game jam, saw trees planted virtually via June Journey player contributions. The popular free-to-play mobile game offered players the opportunity to reforest in-game while collectively promoting direct climate action and planting trees in places around the world where they are needed most. Ecosia, responsible for coordinating real-world tree planting, supports more than 60 tree planting projects in more than 30 countries around the world, prioritizing biodiversity hotspots – areas with a particularly high number of rare species.

The Green Game Jam is an initiative of Play for the planet Alliance facilitated by the United Nations Environment Program (UNEP). It aims to leverage participants’ playerbases to inspire people to learn and take action for the environment through in-game green activations. The themes for Jam 2022 are Food, Forests and Our Future and the collective goal of participating game studios is to change the food choices of one million gamers for the environment and to plant and protect one million trees . This year saw the biggest edition of the Green Game Jam to date, with around 40 studios from around the world.

Nai ChangCEO of Wooga, said: “Given the overwhelming enthusiasm and passion shown by our players during our 2021 Green Game Jam initiative, it was clear to us that in 2022 we can and must aim much higher. to have succeeded in 8X the number of trees to be planted this year! This corresponds to our belief at Wooga in the importance of raising awareness and taking action against climate change; the minimum that we should all do as individuals , consumers and responsible businesses.”

Sam BarrattHead of Youth, Education and Advocacy at UNEP’s Division of Ecosystems, said: “It’s great to see Wooga’s growing contribution to landscape restoration following the Green Game Jam. We look forward to seeing what more Wooga can do to restore landscapes through the power of play in the years to come. come.”

Jon MarksBusiness Development Manager at Ecosia, said: “We’re thrilled to provide June’s Journey players with an easy way to get active on the climate when they come together for the Green Game Jam. Our partnership with conscious companies like Wooga allows us to continue to fund and protect the reforestation in biodiversity projects around the world to secure the future of our planet.”

Along with this year’s tree-planting event, Wooga continues to raise awareness of this year’s Green Game Jam with social media activities, conducts pre- and post-campaign surveys to better understand players’ opinions on green activations in games and invites the player community to take part in a forest-themed quiz with a chance to win exciting in-game bonuses.

This follows Wooga’s successful participation in the Green Game Jam last year, which saw real-world trees planted for purchase of in-game tree decorations during June’s Journey up to 25,000 trees – this initiative Wooga received the 2021 ‘Player’s Choice’ award. This was in addition to Wooga’s in-game fundraising campaign with TreeSisters on Earth Day 2021, when ~116,000 trees were planted as part of of the Root to Rise charity campaign.

Wooga has built its corporate social network sustainability (CSR) in recent years, becoming a carbon neutral mobile game developer since 2020 and increasingly promoting eco-friendly and climate-active messaging in its games while implementing small but meaningful acts through its Berlin-studio based on stopping the use of bottled water and switching to completely green energy.

June’s Journey is free to download from the App store and google play.

* Between January 2020 and April 2022June’s Journey was #1 in consumer spending in the Hidden Object (Puzzle) subgenre on iOS and Google Play worldwide, according to Data.ai.

About Wooga®

Wooga GmbH, the BerlinNew York-based mobile game developer, established in 2009, has created successful and unique mobile app games including June’s Journey, Pearl’s Peril® and Switchcraft®. In 2018, Wooga was acquired by social game company Playtika.

About June’s Journey®

June’s Journey invites players to unwind with a story of romance, intrigue and mystery in a glamorous hidden object game straight out of the Roaring Twenties. Players have the option to take on the role of an amateur detective June Parker and go on a journey and escape to a bygone era as they search for clues of hidden objects, in the living rooms of New York on the sidewalks of Paris.

About Playtika®

Playtika Holding Corp. (NASDAQ: PLTK) is a market leader in mobile gaming technology and entertainment with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free social games on social networks and, soon after, on mobile platforms. Based in Herzliya, Israeland guided by a mission to entertain the world through endless ways to play, Playtika has offices around the world and employs over 4,000 employees.

About Green Game Jam

The first Green Game Jam grew out of gaming industry commitments at the 2019 Climate Action Summit, after which many Playing for the Planet Alliance members wanted to do more to harness the power of gaming. The Playing Alliance for the Planet was created to help the video game industry achieve the following fundamental goals: 1. Mobilize the industry to reduce its carbon footprint and ensure it has the tools to measure, reduce and set decarbonization goals. 2. Inspire environmental action through green activations in games. 3. Share lessons learned from the initiative so that other industry players can follow suit. 4. Explore new strategies for the future around new games and approaches to storytelling.

About Ecosia

Ecosia is the search engine that plants trees, planting in over 30 countries with local organizations. Ecosia restores and protects biodiversity hotspots and, instead of monocultures, it grows over 500 different native species where they are needed most – always shoulder to shoulder with local communities.

SOURCEPlaytika

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