Nintendo doubles down on mobile games with new joint venture

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(Pocket-lint) – Nintendo is forming a joint venture with DeNA – the developer behind Mario Kart Tour and Super Mario Run – in a bid to expand its mobile business.

Nintendo Systems Co Ltd, as it will be called, will be based in Tokyo and begin operations in April 2023 – the start of the next financial year.

The new company will be split 80/20 in Nintendo’s favor and will naturally continue to develop mobile titles. However, it will also look at opportunities on other “various devices”.

Its goal is to “strengthen the digitization of Nintendo’s business” and “create value-added services to further strengthen Nintendo’s relationship with consumers.” In short, we should see Nintendo properties outside the normal remit of the company’s own games consoles.

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The Japanese gaming giant’s smartphone track record has so far had its ups and downs. It was successful in some areas, with Fire Emblem Heroes and Animal Crossing: Pocket Camp particularly popular alongside Mario Kart Tour, but other games failed to catch on. The new company will therefore explore other sources of income.

Given the popularity of online fighting games lately, maybe we could see a Splatoon mobile game on the horizon? We could definitely see that working for sure.

Written by Rik Henderson.

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