Netflix is ​​launching a new mobile game based on its popular show “Nailed It!” • TechCrunch

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Netflix today announced the addition of a new title to its slate of games based on its popular show “Nailed It!” The game, which is called Nailed it! pastry festival, will launch on October 4, one day before the Baking Contest Season 7 launches on October 5.

The game was developed by Paladin Studios, based in the Netherlands, and allows players to cycle through sequences of quick mini-games to bake, paint and top themed cakes. There is also a multiplayer mode which allows players to compete against friends to recreate desserts within a certain time frame. Players can using distractions to make their competitors’ pastries even more difficult. The game also features a single-player behind-the-scenes baking mode that lets you hone your baking skills at your own pace.

This isn’t the first time that Netflix has released a new game to promote an upcoming series or season, as the company also released a game version of the popular card game Exploding Kittens ahead of its TV show of the same name which is launched on its service next year. Additionally, the streaming service announced in May that it would be releasing a handful of upcoming games tied to some of its popular shows, including “The Queen’s Gambit,” “Shadow and Bone,” “La Casa De Papel,” and ” Too hot to handle.

The company says it will have over 50 games on its platform by the end of the year. Netflix launched its games service in November 2021 and adds new games to its catalog every month. The titles are currently free and do not include any in-app purchases.

Today’s announcement comes as Netflix expands features that allow members to play its mobile games with each other and compete on game leaderboards. The company, starting last month, quietly launched the ability for users to create unique “game handles” in a subset of its mobile games. References discovered in the Netflix app also point to expanded gaming ambitions, including the ability to invite other users to play games with you and a feature that would let you see where you rank on the leaderboards. among others.

It’s no surprise that Netflix is ​​looking to bolster its game offerings, especially since a recent report found that less than 1% of Netflix subscribers want to play its mobile games.

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