Integrating mobile technology for better business growth and profitability: SOTI report


The pace of business investment in mobile technology has accelerated rapidly by nearly six years in the past 18 months, almost entirely due to the pandemic, according to a new study released Tuesday.

And if this trajectory continues, mobile operators themselves will need to invest around $ 900 billion in total until 2025 to meet growing demand, the GSM Association said.

While many organizations have already seen a return on their investments in mobility, the shortcomings in fully harmonizing their technology for internal use and producing better security for it remain an obstacle to achieving their goal. full potential for profitability and growth, according to a new report from SOTI Inc.

The global mobile technology management company, headquartered in Mississauga, Ont., Surveyed 1,400 senior executives and directors in eight markets with 50 or more employees: US, Canada, Mexico, UK United, Germany, Sweden, France and Australia.

“Our goal here was to really understand what the mobile landscape looks like today,” said Sash Anand, SOTI’s vice president of product strategy, in a phone interview ahead of a large release on Tuesday. “We’re always adjusting to a new normal with COVID-19 or some have already adjusted to it, so we wanted to see where people are investing and what they’re thinking now.”

The results are a mix of surprising and predictable responses, Anand added.

At least 79% of those polled said that senior executives in their organization realize the importance of mobile technology much more now than they did before the pandemic.

On top of that, the report found that 64 percent of companies have changed the way staff are trained or hired to work with this technology, with 67 percent already receiving positive feedback.

Yet 56.9% of executives said that while their organization’s mobile device portfolio has grown, managing this sudden increase is proving difficult. And 66.2 percent believe more needs to be done to improve the agility and adaptability of their business.

“I consider some to be good and some less,” said Anand, explaining that the results indicate how many companies are doing the right thing by investing in the first place.

“However, it also shows us that these companies might not have the right device management technology in place or that they do not have such management at all.”

This includes aspects like troubleshooting mechanisms, integration of their full devices, and secure data storage, among other tools, he said.

“Think of it from the perspective of someone who works in delivery and doesn’t have internet access or is completely remote then or probably most of the time. They can’t afford this downtime if issues arise with their mobile device, and so this loss of productivity also means loss of income, ”said Anand.

“Organizations need to be able to deal with these problems before they arise. “

Companies polled by SOTI seem to agree. Over 65% said they need better business intelligence to help manage unforeseen future issues, and 60.8% said they need better tools to diagnose issues before they become a problem.

“We don’t see this acceleration of mobile devices stopping anytime soon,” Anand said. “So businesses have to start adjusting to the way they run things now. “

The report found that over the next 12 months, more than three-quarters of organizations plan to increase their spending on mobile devices, systems or security. And almost half plan to commit more funds for systems integration or replacement of existing systems.

“At the end of the day, it’s about putting you ahead of the pack,” Anand said. “Companies that see mobility as an opportunity to enable progress and innovation rather than an additional mandate will only propel themselves further.”


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