Honor of Kings, the world’s highest-grossing mobile game, faces plagiarism allegations

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Thursday noon, For All Time, a love story mobile game published by NetEaseposted an image on its official Weibo account that drew comparisons between its promotional materials and those used by Honor of Kings, a game published by Tencent. NetEase’s game tagged Honor of Kings in post.

The post shows that an image of the game’s character adjustment released by Honor of Kings on April 14 and the promotional poster from NetEase‘s For All Time, released on June 27 last year, features overlapping design elements. In the comments, the official NetEase account‘s fellow online game Justice Online also showed its support, saying that an “Anti-Tencent office” should be established.

(Source: For All Time)

Afterwards, the Honor of Kings supplier, Hangzhou Fullspeed Network, announced, “We have taken note of the online discussion regarding the promotional designs. April 14 column announcement image designed by our company for the honor of kings may be similar to other product announcement cards. The company is urgently investigating the design creation situation and will provide a full explanation as soon as possible.

SEE ALSO: Honor of Kings Tops Global February Mobile Games List

This is not the first time that the Honor of Kings has been suspected of plagiarism. Previously, it was discovered that the game’s spin-off “Code: Zero Three” had copied Genshin Impact’s promotional poster, which used material from Genshin Impact’s game, Cider Lake.

After this incident, the company issued an apology the next day, saying the overlap was caused by the outsourced company responsible for designing the position. Tencent said he would look into the matter and treat the staff involved in this incident seriously.

At the beginning of April, the statistics site Sensor Tower published a report in which it counts the global mobile game revenues in the first quarter of 2022. Tencent“Honor of Kings” topped the list with $735 million in sales.

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