Five things that will fuel the growth of the esports industry

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The new age has adapted very well to the virtual world of esports. They are excited to take on new challenges, explore amazing new landscapes with different themes and superficial powers, which one can only hope for in reality. With the constant improvement in technology, the definition of the game has become more complex and the industry is overwhelming.

But the future seems to hold more surprises for growing esports fanatics. “

Abhishek Aggarwal, co-founder and CEO of Trinity Gaming, India’s largest gaming talent management company, listed the 5 things that will ensure the growth of the esports industry in the future:

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Presentation of 5G: Accessibility to the best technology is crucial in today’s era of esports and gaming. Considered to be one of the most influential and exciting developments, 5G will deliver faster speed and improved latency, which will give gamers a competitive edge. For example, telecommunications giant Airtel hosted the very first cloud gaming demo in India on a LIVE Airtel 5G test network to test the game on a single smartphone at record speed and latency. Response time, often referred to as latency, frustrates gamers the most. Airtel 5G has been shown to reduce reaction time from 20 milliseconds to 5 milliseconds. While latency may or may not impact the casual gaming experience, it does affect the efficiency and experience of online multiplayer games such as racing and shooting.

For players, that would mean winning or losing a match, and for their audience, it would be the advanced experience. With that, games would surely get priority with higher bandwidth allowing the esports community to thrive.

Cloud technology for the gaming industry: The gaming / esports community is constantly feeding data. This technology comes as a blessing to protect information from being hacked by an unknown entity. The cloud also allows users to maintain the high quality of the game even when playing on low-end devices.

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It has several advantages and one of them is that even if your system crashes, you won’t lose your game. With the increasing penetration of smartphones and a large population of young people, cloud gaming supported by 5G could spread to remote areas and provide gamers with the right ecosystem to compete and excel nationally and internationally.

Esport on the way to being recognized as a real sport: Electronic tournaments are taking over in all countries, inviting elite players to compete and win a huge amount of money. Over time, it has acquired a structure / framework on which it operates with the support of large investors. Their growing power has been felt by the industries and its gradual entry into the mainstream as a serious sport. The latest announcement of 8 esports titles at the 2022 Asian Games is well received in the Esports community which only makes it more important and influential in every aspect.

Brand collaboration with game influencers: Collaboration with the brand makes it easier for the esports community to establish its importance and is a great source of income. These commitments ensure the visibility of the brand with its target audience in a simplified way and earn the trust of loyal supporters of the esports player. It has revolutionized the way players are viewed in growing businesses. Creators of game content are becoming an effective tool to reach audiences. Content creators not only play games but also entertain their audiences, with their fans mainly being the 15-30 age group, which is the most targeted audience in terms of advertising. Of all the influencers in the market, gamers are known to have the best audience engagement in terms of audience and PR-creator relations. Trinity Gaming helps brands create innovative branding strategies with the help of these dynamic creators and influencers from the gaming and esports ecosystem.

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Content creation around gaming: It’s a young concept that has seen the power to engage viewers and entertain a large population. These creators bring out a more dynamic aspect of esports, share their experiences, do’s and don’ts, etc. and have now become a strong part of the community. They’ve managed to grab the attention of viewers who aren’t even part of the game’s ecosystem, making it more diverse and accessible to everyone. Trinity Gaming has created a unique ecosystem for game content creators and currently has a clan of over 250 top creators who have worked with top Indian brands.

The possibilities are endless and it would surely be interesting to see what the future of the esports industry still holds.

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