CLEVELAND – Cavaliers fans shop on CavaliersTeamShop.com or attending matches at Rocket Mortgage FieldHouse will now be able to purchase their favorite official team’s merchandise with just one click thanks to a new partnership with Fast.
Fast provides a streamlined one-click checkout service that allows fans to purchase without having to navigate through a tedious buying process that requires entering the same information over and over with multiple redirects. This is the first time that an NBA team has teamed up with Fast.
The technology will be uniquely applied to the Rocket Mortgage FieldHouse site using QR codes that will be applied to the seat backs in the bowl, as well as on designated digital signs in the site lobby. A simple scan of the code with a mobile device will allow fans in attendance to make an instant purchase of the “in-game item” – like a Cavs hat or shirt – quickly and seamlessly. presented by Fast.
For those who shop at home, the Express Checkout service will also be available for customers who purchase any item from CavaliersTeamShop.com, as well as the AHL Cleveland Monsters and G League Cleveland Charge online team stores.
“We know our fans value simplicity and offering a one-click purchase option greatly improves their shopping experience with us. Whether shopping online at the Team Store or at FieldHouse for the discounted ‘in-game item’, this technology takes the burden of performing multiple steps to get what you want. said Nic Barlage, Cleveland Cavaliers president of Business Operations. “For those who have already experienced this convenience during their online shopping experiences, it is easy to see why we believe this one-click service is essential to the future success of our e-commerce platform. and the associated fan experience. We’re excited to be the first NBA team to use this technology alongside our partners at Fast. ”
“The Cleveland Cavaliers are renowned within the NBA for creating a one-of-a-kind fan experience, and we were eager to partner with them to deliver headless, one-click payout to CavaliersTeamShop.com and Rocket Mortgage FieldHouse, ”said Domm Holland, CEO and co-founder of Fast. “They are true innovators in fan engagement, and we look forward to making it easier for Cavaliers fans to support their team faster and easier.”
Fast will also be part of a joint marketing initiative that leverages Cavaliers’ social media posts and email campaigns to promote merchandise, as well as a digital campaign around the upcoming 2022 NBA All-Star Game and the week in Cleveland. The Cavs have over 27 million social media followers across all social media platforms, which currently rank sixth among all North American pro teams.